In the Profile analysis section, you’ll find the engagement rate by day chart.
It depicts the amount of interaction your content earns relative to the size of your audience.
👉🏻 It’s calculated as the total number of interactions your posts receive divided by your total number of followers (multiplied by 100%)
To exemplify it:
Let’s say your profile has 1 000 followers, and 200 of them interact with your content – your engagement rate comes to 20%
Keep in mind that ER only concerns comments and likes from users who are your current followers.
It doesn’t consider engagement from people who don’t follow you at the moment 🤗