In the Profile Analysis section you can find “Popular hashtags”. They’re here to tell you precisely which hashtags you’re using most frequently.
The first chart illustrates the usage (in percentage) of the best performing hashtags (your TOP 10) for all your posts.
What can you use this information for?
- those insights may be really beneficial when developing a new, more effective content and hashtag strategy
- you can audit your profile and track the usage of the best performing hashtags to plan improvements
- it’s a strategic idea to check if your most often used hashtags are aligned with your goals and the niche you’re meant to focus on
If you’re analysing someone else’s profile – for example the one of influencer you want to collaborate with – this way you can quickly scan if they’re the right choice for your brand.