This percentage index tells you how much the usage of particular hashtags has been increasing recently.

By analyzing data from this table, you know precisely which hashtags (and which topics!) are gaining steam.
What to do with this knowledge?
Make it work in your favor!
It’s beneficial to apply it to your current content marketing strategy to increase your posts’ visibility and boost engagement 🔥
If you’re working in a marketing, influencer, or interactive agency, this Trends section can give you the real content marketing silver bullet.
Using trending hashtags (and preparing new content having trending topics in mind) can boost profits and streamline your Instagram activities, so take what you learn during the Trends section research and apply it to your strategy! 💜