They build their tribes around particular lifestyles, interests and niches – that’s why being relatable plays a crucial role in gaining audience’s sympathy and trust.
The more trust someone has to the particular creator, the more they are willing to try out the recommended services or products. That’s how it works: influencers influences their followers’ decisions and they have the power to initiate forming new habits. They impact audience’s purchases. Perceived similarities are highly encouraging.
Influencer, opinion leader, brands ambassador, trendsetter.
Those terms are often used interchangeably – although, keep in mind that not every influencer has to be a brand ambassador, or a trendsetter.
The key thing is, being an influencer isn’t only about having a large follower base – it’s more about being a genuine and trustworthy creator, with a high engagement rate.
Influencers shape their followers’ thoughts, attitudes, and behaviour – that’s why their potential is thriving, and brands as well as businesses often rely on them to promote their products.
If you want to learn more about influencers, and influencer marketing head over to Socialauditor.io