It’s all about how many users are connecting with you: the more people are commenting, saving, liking, sharing and mentioning your content, the higher your engagement is – and the higher your engagement rate is, the clearer is the message for the algorithm that your posts are worthy and valuable.
That’s why you should measure engagement rate to determine the effectiveness of your content strategy!
Moreover, your engagement determines the visibility of your posts and the higher it is, the bigger chances that your publications will be discovered by new potential followers. It also impacts:
- the way your posts rank under particular hashtags
- the way your posts are being suggested to new audiences
- chances for being featured in the Explore Section
Simply put – content that has acquired more likes, shares and comments recently has bigger chances for getting more and more new eyeballs on it.
As you can see: tracking your engagement rate, as well as making frequent inspections if your audience is involved can be really crucial for your profile’s growth.
That’s why (and we can’t stress this enough) unfair tactics, such as buying followers or bots harm your account in the long run. It makes no logical sense for you to try it and it’s a waste of time (and money).
If you want to check your audience’s credibility to get your facts right and make sure that it doesn’t consist of too many fake followers or bots – you can use one of our partnership tools: SocialAuditor.io