In the Profile analysis section, you’ll find the engagement rate by day chart.

It depicts the amount of interaction your content earns relative to the size of your audience.

👉🏻 It’s calculated as the total number of interactions your posts receive divided by your total number of followers (multiplied by 100%)

To exemplify it:

Let’s say your profile has 1 000 followers, and 200 of them interact with your content – your engagement rate comes to 20%

Keep in mind that ER only concerns comments and likes from users who are your current followers.

It doesn’t consider engagement from people who don’t follow you at the moment 🤗