Mass followers are people who follow more than 1500 users on Instagram 👎🏻
They follow too much content to see and react to all the publications from their profiles. Their presence on your profile is not beneficial 😞
They significantly reduce the engagement percentage on your profile because they artificially inflate the number of followers while not supporting your publications through interaction.
🔴 Their presence does not add value to your profile and is sometimes perceived negatively 🔴
When analyzing an influencer’s profile, a significant factor that may determine whether an advertiser will want to work with an influencer is the number of mass followers in the shape and the percentage engagement of the influencer’s audience (the ratio of the number of the influencer’s followers who react to their posts to the total number of followers).
If you want to check the percentage of mass followers on your profile (or an influencer’s profile). – you can use one of our partnership tools: SocialAuditor.io