You have probably noticed that Instagram Keywords are very popular in 2024 and there is no denying that they are here to stay.

This helpful novelty is closely related to the expansion and improvement of the Instagram search engine (the in-app search engine), which makes it easier than ever for users to discover new content on the platform.

It is worth knowing how exactly keywords work and how to search for them so that they are effective for promoting your new posts and Reels.

For this purpose, we have developed our latest IQ Hashtags solution – Search Keywords – which will allow you to quickly and efficiently find relevant keywords for your new posts.

Check out our guide to learn how to use this new feature!

Search Keywords – IQ Hashtags Keyword Search

The keyword search in IQ Hashtags helps you quickly discover the most relevant keywords and phrases that best describe the content of your new publication.

All you have to do is type in the short description of the post you plan to publish in the search field and click Search.

The tool will automatically suggest a series of keywords and phrases that people looking for posts like yours might type in on Instagram to find them.

Remember that in the description in the field you can also additionally suggest to the tool what your photo/video or Reel is about, if it represents a different topic than the text content itself. 

After seeing the first results, you can also use the More option to find out more keywords that you can add to the caption of your post.

If you think that the results are not perfect or highly relevant to your content, you can delete the mismatched keywords by clicking the “x” icon next to each of them.

When your keyword list is ready, click Copy and then manually add the copied keywords to the caption of your post on Instagram. 

Done! 🎉

Protip: We recommend using keywords in such a way as to include them in the caption in full sentences so they sound natural to your readers, not as an additional list of keywords at the end of the caption. You need to care about the way your content ranks, but it is also extremely important that the caption is readable and user friendly!

In the case of Google, adding unrelated keywords at the end of the content is not recommended, and can negatively affect the visibility of the entire content and be penalized by Google by limiting the visibility of the entire page, so we can suspect that soon Instagram will also start to look more closely at such practices and limit them accordingly. So use keywords the smart and strategic way! That way, you’re 101% safe, and you content has a chance to rank much higher in search results.