Instagram Direct is Instagram’s built-in messaging feature that allows users to send private messages, photos, videos, and posts directly to one or more people. Unlike public comments or stories, messages sent via Instagram Direct are visible only to the people involved in the conversation.
With Instagram Direct, you can:
- Chat privately with friends or followers.
- Send disappearing photos and videos.
- Share posts or Reels from your feed.
- React to messages with emojis.
- Create group chats to talk with multiple people at once.
- Make audio and video calls without leaving the app.
It’s a powerful tool for personal communication, but also for businesses, creators, and brands. Many use it to answer customer questions, build relationships with followers, or manage collaborations.
You can access Instagram Direct by tapping the paper plane icon (or the Messenger icon) at the top right corner of the Instagram app.
Whether you’re connecting with friends or managing a brand, Instagram Direct makes private messaging simple and interactive.