Influencers are popular creators who have gathered massive audiences and have established high credibility by posting relatable content which serves their followers ⭐️

They build their tribes around particular lifestyles, interests, and niches – that’s why being relatable plays a crucial role in gaining the audience’s sympathy and trust.

👉🏻 The more trust someone has in the particular creator, the more they are willing to try out the recommended services or products.

That’s how it works: influencers influence their followers’ decisions, and they have the power to initiate forming new habits.

They impact the audience’s purchases 🛍

Perceived similarities are highly encouraging.

Influencer, opinion leader, brand ambassador, trendsetter 👩🏻‍💻

Those terms are often used interchangeably – although, remember that not every influencer has to be a brand ambassador or a trendsetter.

The key is that being an influencer isn’t only about having a large follower base – it’s more about being a genuine and trustworthy creator with a high engagement rate 📈

Influencers shape their followers’ thoughts, attitudes, and behavior – that’s why their potential is thriving, and brands and businesses often rely on them to promote their products.

If you want to learn more about influencers, and influencer marketing, head over to Socialauditor.io