The Instagram algorithm is primarily based on interactions between profiles. It’s all about how many users are connecting with you: the more people are commenting, saving, liking, sharing and mentioning your content, the higher your engagement is – and the higher your engagement rate is, the clearer is the message for the algorithm that your […]
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Engagement rate by day – what exactly does it mean?
In the “Profile Analysis” section, you’ll find “engagement rate by day” chart. It depicts the amount of interaction your content earns relative to the size of your audience. It’s calculated as the total number of interactions your posts receive divided by your total number of followers (then multiplied by 100%). To exemplify it: Let’s say […]