It would be best if you think about hashtags as keywords – indeed, hashtags on Instagram have a lot in common with Google’s SEO; in some ways, a hashtag is a keyword with a # in front of it.  In the SEO world, we have three types of keywords: most general keywords (generic keywords) broad […]

Instagram allows you to add up to 30 hashtags to a post (and up to 10 hashtags to an Instagram story) – and you should do it every time, in every single one of your posts and instastories. Don’t listen to marketing newbies trying to convince you to use less than the maximum – if […]